Anew is tackling the single use plastic packaging industry through the production of bioplastic water bottles and the introduction of a closed loop recycling and reuse system, Recircle.
Why we invested
Their environmental impact is embedded in the business through the avoidance of traditional plastic production and the recycling of their packaging solutions. While this is central to the business, our impact thesis backed Anew’s drive to make a systemic difference in the packaging industry through new product development and expansion of Recircle.
Since our first investment, Anew has engaged disability employer and NGO, Will&Able, to wash and sterilise the packaging coming in through Recircle to be repurposed. While this was not part of our original impact investment thesis, we were really excited to see how they are engaging groups in our priority communities through their work.
How are we measuring their impact?
The company’s environmental impact is measured through quantitative data, centering around kg CO2e avoided when purchasing an Anew bottle and how much they have scaled activities nationally and internationally.
Wider systems impact is tracked through how Recircle is scaling in Aotearoa and how customers are engaging with it.
Investment Summary
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