Systems don’t change without trust.
That’s why we start with relationships.
Impact Venture Capital
Soul Capital funds early-stage ventures that solve real-world problems at scale, with urgency, and with the kind of ambition that makes traditional capital squirm. This isn’t about sprinkling impact on top of profit. It’s just what good investing looks like when you stop pretending the future doesn’t matter.
Backing Breakthroughs with Real-World Upside
We back founders turning hard problems into investable opportunities, before the market fully understands just how big they’ll be. These are early-stage businesses using tech to challenge failing systems, from climate tech to circular economy materials, inclusive ed-tech to regenerative agriculture. They’re scalable by design, built to outcompete the status quo, not just coexist with it. And because they’re led by relentless, mission-driven founders who actually understand the problems they’re solving, they move fast, stay focused, and build businesses that matter in the long run.
Returns That Go Both Ways
Soul Capital doesn’t ask investors to choose between performance and purpose, it shows how one drives the other. Think compounding, not compromising. These aren’t donations with equity wrappers; they’re high-growth companies tackling large, urgent problems. The return profile reflects the risk: early-stage, high-upside, but grounded in ventures targeting big, underserved markets with structural tailwinds. When these companies win, the impact is measurable: equitable access, lower emissions, circular economies, sustainable systems. And when value is created, it’s not just for investors and founders, it’s for communities, the environment, and systems that desperately need better answers.
Impact That’s Built In, Not Bolted On
We don’t invest in pitch decks that just name-check the UN SDGs, we invest in businesses where impact is baked into the model. Every venture is screened for intentional, embedded outcomes, not just optics. And we don’t stop at diligence. We draw on globally recognised frameworks to track results over time, and we tie our own performance incentives to portfolio impact. That means our upside is aligned with impact, not just exit multiples. We report honestly, not cosmetically, and we combine data with lived experience to show what’s actually changing, rather than what is easy to measure or looks good in a dashboard.
Capital That Shows Up
Founders don’t just need money, they need partners who understand their mission and have their back through the chaos of growth. Our support is hands-on, respectful, and values aligned. We help embed impact into governance, strategy, and operations (and yes in term sheets), so it scales with the business, not against it. We also know that no venture solves big problems alone and that’s why we actively build ecosystems - connecting across iwi, government, NGOs, research, and capital. From the first cheque to the final exit, we aim protect the mission that brought founders and capital together in the first place.
The Bottom Line
Soul Capital is serious about solving real problems at scale. It backs founders with vision and guts. It’s not charity. It’s not hype. It’s about investing in businesses where purpose drives performance, and the upside lives in fixing the future.
Check-out our impact venture capital investments below for examples.
