Equity with Equity: Backing Ventures That Change Systems

Equity investing is often about chasing high growth. For Soul Capital, equity is also about changing the system. We look for ventures where impact is embedded in the business model — where every dollar of revenue equals progress on a social or environmental issue.

That’s why we’ve backed companies like Kara Technologies, which is using deep tech to translate content into sign language through hyper-real digital avatars. For the Deaf community, this isn’t just about accessibility. It’s about equity — shifting the responsibility for inclusion from individuals to the institutions that serve them.

Similarly, Kai’s Education is building inclusive STEAM learning tools designed for neurodiverse and visually impaired students, ensuring digital literacy starts with equity from day one.

When we invest in equity, we’re not just buying shares. We’re co-creating a future where innovation belongs to everyone.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.