Narrative Muse is a story discovery and audience intelligence platform that reveals what underrepresented and emerging audiences want next. They surface inclusive, compelling books and films that reflect today’s world, helping publishers and studios tap into overlooked audiences and markets.
Why we invested
The publishing and screen industries are evolving, with a growing recognition that audience demand is broader and more diverse than traditional tools have been able to understand. Even great stories can miss their audience, not due to a lack of quality, but because they haven’t been matched with the audiences who want them. There’s a growing opportunity to better understand emerging readers and viewers, and Narrative Muse was designed to meet that moment.
It combines a discovery engine with a powerful insights layer, built from structured, first-party data that reveals not only what audiences love today, but what they’re looking for next. With insights mapped across genre, identity, emotion, and storytelling preference, Narrative Muse provides a human-first lens on audience taste and intent.
This platform doesn’t just help audiences find new and inclusive stories. It empowers decision-makers across the media ecosystem with the commercial evidence and cultural intelligence needed to greenlight and promote more representative content. It’s a tool for surfacing demand, improving marketing strategies, and expanding reach responsibly and at scale.
Our investment backed first-time founders building a next-generation infrastructure for equitable discovery.
Narrative Muse offers a grounded, respectful approach to technology, designed to support creativity and protect it by making sure the right stories reach the right people.
Transaction Summary
IRIS+ is a set of generally-accepted system created by the Global Impact Investment Network (GIIN) to standardise impact metrics and themes.
Measure What Matters
Underrepresentation of diverse voices and perspectives in mainstream media and publishing.
Helping publishers and producers connect stories with the audiences who need them most.
Creators, decision-makers and audiences historically underrepresented in mainstream media, while also equipping the marketing teams trying to reach them with precision and insight.
Scale: Providing insight into reader and viewer intention across genre, identity, and emotion.
Depth: Used by leading publishers and screen producers to inform acquisition, marketing, and campaign strategy, improving alignment between story and audience.
Duration: Contributing to long-term shifts in content strategies by proving the commercial potential of inclusive storytelling through first-party, opt-in data.
Narrative Muse adds a unique cultural intelligence layer to traditional audience data. Without it, publishers and producers can miss emerging demand signals for stories that resonate with new and evolving audiences.
Execution risk: As a new category entrant, success relies on widespread integration into industry workflows.
- Demonstrated ability to surface titles from a wider range of creators, including those from historically underrepresented communities.
- Increasing adoption of Narrative Muse insights by publishers and studios to inform audience strategy, acquisition, and marketing particularly in international markets.
- Case studies showing measurable shifts in reader discovery, audience engagement, and market traction linked to insight-informed decisions.
Impacts of enterprises on people and the planet can be understood across five dimensions, as defined by the Impact Management Project.
