Narrative Muse is a discovery platform that connects readers and viewers with books and films by underrepresented creators, making it easier to find inclusive, identity-affirming stories that reflect the diversity of society.
Why we invested
Screen and publishing industries have long made content decisions based on assumptions about what sells. This model sidelines stories that reflect the true diversity of content creators and audiences; this is where we’re seeing creators from our priority communities underrepresented. Narrative Muse’s discovery and recommendation platform disrupts that pattern by surfacing content from a diverse range of creators, and connecting it to audiences who crave more authentic representation.
By capturing and analysing user preferences, Narrative Muse generates market data that proves there’s demand for inclusive storytelling. This data doesn’t just help audiences find content that resonates but it arms industry gatekeepers with the commercial evidence needed to greenlight more diverse media. That means our priority communities can see themselves, their lives, and their stories reflected in mainstream culture.
Our investment supported first time founders to explore the commercial viability of making media channels representative of our society.
Transaction Summary
Measure What Matters
Depth: Publishers and other distributors who have modified their content or the way it is distributed because of insights from Narrative Muse.
Duration: Enduring change of content publishing/broadcasting norms due to evidence of commercial potential of diverse content i.e. representative of society
